Website evaluation tools

At the request of the federal administration, and in response to various enquiries from citizens, we have analysed different aspects of website evaluation tools from a data protection perspective. In our view, certain criteria must be respected when evaluation tools are used for the purpose of producing website access statistics. In particular, a data protection declaration should draw users' attention to the kind of data that are being collected and to whom the data will be transferred (including the country of destination). If the data are to be transferred to a country which does not offer the required level of data protection, the supplier of the evaluation tool must provide the necessary contractual guarantees that a sufficient level of protection will be respected.

https://www.edoeb.admin.ch/content/edoeb/en/home/data-protection/Internet_und_Computer/website-evaluation-tools.html