Customer data

Misuse of customer data by health insurers for marketing purposes

Several health insurers wrote directly to patients who had been prescribed a particular medication in order to suggest they switch to an equivalent and cheaper drug. Although this may at first sight seem quite sensible in view of the enormous cost pressures in the health sector, it nevertheless constitutes an infringement of data protection provisions.

https://www.edoeb.admin.ch/content/edoeb/en/home/data-protection/handel-und-wirtschaft/customer-data.html